Elje / Sell to Australia through Elje

For brands

For the large listed brands: qualified Australian buyers with approved plans, without funding a showroom in a market you do not know yet.

The problem we solve

The Australian buyer who trusts a China-made kitchen is hard to win. A showroom is expensive and a franchise partner is slow. Elje already finds buyers at approval, prices the whole house landed and makes the order safe with inspection and a held balance.

What a brand partnership looks like

  • Your range in the Elje catalogue, priced landed in each Australian city.
  • Qualified buyers for your category sent to you, with drawings, at approval stage.
  • If you have a showroom in Australia, we send buyers there and take a dealer fee instead of the 5%.
  • Every other category in the house stays open to many factories, so the buyer still gets a whole-house price.

The rules do not change

  • The scorecard decides the ranking, for brands too. A large brand cannot buy position.
  • Fees are printed on every buyer's quote.
  • Your name is public, because your brand is your name. Your scorecard is too.

When

Brand partnerships open from 2029. Write to factories@elje.au to talk earlier.

Sources
  • Elje business plan v5, 18 October 2026 (internal)