Elje / Sell to Australia through Elje
For brands
For the large listed brands: qualified Australian buyers with approved plans, without funding a showroom in a market you do not know yet.
The problem we solve
The Australian buyer who trusts a China-made kitchen is hard to win. A showroom is expensive and a franchise partner is slow. Elje already finds buyers at approval, prices the whole house landed and makes the order safe with inspection and a held balance.
What a brand partnership looks like
- Your range in the Elje catalogue, priced landed in each Australian city.
- Qualified buyers for your category sent to you, with drawings, at approval stage.
- If you have a showroom in Australia, we send buyers there and take a dealer fee instead of the 5%.
- Every other category in the house stays open to many factories, so the buyer still gets a whole-house price.
The rules do not change
- The scorecard decides the ranking, for brands too. A large brand cannot buy position.
- Fees are printed on every buyer's quote.
- Your name is public, because your brand is your name. Your scorecard is too.
When
Brand partnerships open from 2029. Write to factories@elje.au to talk earlier.
Sources
- Elje business plan v5, 18 October 2026 (internal)